Of all the franchises Wendy’s could choose to promote themselves with, would you have ever anticipated Demon Slayer: Kimetsu no Yaiba? No? Well, me neither. This could either be nothing more than a one-off funny joke, or the start of an interesting collaboration.
Nezuko Now Into Fast Food?!
Wendy’s recently released a most peculiar image on their official Twitter account. As you can see above, the image shows Nezuko Kamado: younger sister of main protagonist Tanjiro Kamado of Demon Slayer: Kimetsu no Yaiba. She’s notable for her signature bamboo mouthguard/gag over her mouth. As you can also see though, that’s not bamboo in her mouth. As far as I can tell, that’s one of Wendy’s Homestyle French Toast Sticks crammed into her mouth. It’s…close enough, I guess? At the very least, it’s probably tastier than a stick of bamboo.
Aside that image, there is a bit of accompanying text. It simply reads: “Me tomorrow morning”. So unfortunately, this seems to be a rather odd joke Wendy’s is pulling using Demon Slayer: Kimetsu no Yaiba. It could even be a reference to how a schoolgirl running with toast in her mouth is a classic anime stereotype. At least, for now.
Wendy’s x Demon Slayer: Kimetsu no Yaiba Collaboration? [Speculation]
This may be pure speculation on my part, but I think this joke image may in fact be the prelude to a future Wendy’s collaboration with Demon Slayer: Kimetsu no Yaiba. Hear me out: that joke image was used by the official Wendy’s Twitter account. For a big corporation to use a clearly recognizable character from a licensed media is basically copyright infringement. Thus, Wendy’s had to have paid the owners to the rights of Demon Slayer for them to allow Wendy’s to use that image even for something as simple as a crossover joke. If Wendy’s was willing to shell out money for a mere joke, what else are they willing to shell out money for?
Thus, I believe that we’ll soon get an announcement of a collaboration between Wendy’s and Demon Slayer: Kimetsu no Yaiba. Maybe in the form of special toys included with every kid’s meal, or purchasable separately. Kind of like how McDonald’s does its collaborations. If this turns out to be the case, it could be one of the few times an anime series has ever made it to a fast food restaurant collaboration like this.
We’ll just have to see if this speculation bears fruit in the coming months. Until then, this has been a bout of hopeful speculation. Take it with as many grains of salt as you like.
Source: Twitter
